新闻资讯

25

2022

-

07

Chasing Dreams, SAIC MG "Global Cars" Departures in Europe Today

From:

the Internet


(July 21, 2022, Shanghai) The first batch of 1,000 "global pure electric super crossovers" MG MULAN (named MG4 ELECTRIC overseas, "MG FOR ELECTRIC", demonstrates the strength and determination of the MG brand to transform into electrification ) departed from Shanghai Haitong Wharf and crossed the ocean to "rush to attack" the European market.

(July 21, 2022, Shanghai) The first batch of 1,000 "global pure electric super crossovers" MG MULAN (named MG4 ELECTRIC overseas, "MG FOR ELECTRIC", demonstrates the strength and determination of the MG brand to transform into electrification ) departed from Shanghai Haitong Wharf and crossed the ocean to "rush to attack" the European market. This SAIC MG "Global Car" based on the "SAIC Nebula" pure electric exclusive system platform, is set against the international standard in terms of design, safety, environmental protection and quality, and will be launched in Europe in the fourth quarter of this year. From January to June, the sales volume of the MG brand in Europe has exceeded 45,000 units, and it ranks among the top 10 pure electric vehicle markets in Sweden, Norway and other countries. This year, Europe will successfully advance to SAIC's first "100,000-unit" overseas regional market. In 2022, SAIC Motor's overall overseas sales will strive to exceed 800,000 vehicles, further expanding its leading edge in international operations, and enabling "Made in China" to run faster and farther in the world.

MG MULAN (MG4 ELECTRIC) is the first truly "global car" in the Chinese auto industry. Based on the domestic leading overseas market scale and the global ZUI complete new energy product spectrum, SAIC accurately grasps the diversified needs of overseas consumers for safety, environmental protection, intelligence, control and other aspects, and fully integrates its own international pure electric exclusive systemization. Platform, intelligent cockpit, intelligent driving and other innovative technologies, integrate global advantageous resources to create a "global car", an intelligent electric car that meets global high standards and is used by global users and drives well.

Chasing Dreams, SAIC MG "Global Car" Departs Europe Today

In the global market, SAIC MG "Global Car" will be launched in Europe in the fourth quarter of this year, including Germany, France, the United Kingdom, Italy, Spain, Norway, Sweden, Denmark, the Netherlands, Belgium, Luxembourg and other countries, and plans to enter Australia, New Zealand, The Middle East, Mexico, South America and other regions cover key regional markets on six continents. The global sales target for 2023 is 150,000 units. Globally designed, the new car is jointly designed and completed by the global team of "SAIC Design". Global safety, Euro NCAP is known for its strict testing procedures. The new car is developed with the European five-star safety standard. Thanks to the unique structural design of the “Nebula” pure electric exclusive system platform, it adopts the industry-leading triple anti-collision beam design and CPM capacitors. Application, coupled with the leading "zero thermal runaway" protection system at the same level, provides extraordinary security. Global environmental protection, the new car has introduced the most stringent environmental protection standards in the world, meeting the strictest standards and the most stringent European standards such as REACH and E-MARK in the world's car-making system, and truly achieving global consumers with the highest quality in the world. Global quality, the new car is equipped with the world's yiliu three-electric technology, SAIC's "Cube" battery innovatively adopts LBS recumbent cells and advanced CTP technology, the vehicle space utilization rate is greater, and the efficiency is greatly improved, with high power density electric drive, unified rear drive The architecture is equipped with a five-link structure, a 50:50 front and rear axle load ratio, and ADAS driving assistance is standard on the whole system, bringing an excellent driving experience with excellent pure electric performance.

As a leading automobile enterprise in China, SAIC has long adhered to the principle of "systematic, planned, and established" to promote international operations, and has established a global market that integrates R&D, marketing, logistics, parts, manufacturing, finance, and used cars. It has three R&D and innovation centers in Silicon Valley, London and Tel Aviv overseas, four vehicle manufacturing bases in Thailand, Indonesia, India and Pakistan, more than 100 parts production R&D bases and more than 1,800 marketing service outlets. It has opened 6 self-operated international routes in Southeast Asia, Mexico, South America, and Europe. At present, SAIC's products and services are distributed in nearly 90 countries and regions around the world, forming six "50,000-vehicle" regional markets in Europe, Australia and New Zealand, the Americas, the Middle East, ASEAN, and South Asia. In 2021, SAIC will sell 697,000 vehicles in overseas markets, a year-on-year increase of 78.9%, ranking first among domestic automakers for six consecutive years. In the first half of this year, SAIC's cumulative overseas sales have reached 381,000 vehicles, a year-on-year increase of 47.7%. Of the three Chinese cars, one is made by SAIC.”

The MG brand of China's "Going Overseas Pioneer" has won the title of "China's Single Brand Overseas Sales Champion" for three consecutive years. It has sold more than 1 million vehicles in overseas markets and has more than 6 million fans on overseas social media. At present, the MG brand has entered 84 countries and regions around the world, ranking among the top 10 single brand sales in 18 countries including Australia, New Zealand, Saudi Arabia, India, Thailand, Mexico, Chile, Egypt, etc. More and more consumers are favored and recognized. In 2022, aiming at the hot European new energy vehicle market, SAIC will actively launch blockbuster electric products such as MG "Global Vehicle", accelerate the promotion of "European Strategy", and will build 800 marketing service outlets and the first "100,000-vehicle" overseas area. market. In the future, SAIC MG's "global car" will go all over the world, and actively lead China's own brands to achieve a qualitative leap in "technology up, brand up".

keyword:

automobile,determination,European market